SEO Foundations: Your 6-Month Journey to Visibility, Clarity and Confidence Online

Built for founders who want to be seen, heard, and found. Everywhere.

(No tech skills, no jargon. Just clarity, visibility, and the confidence to take the next step.)

You can grow without SEO...

But it’s much harder when your dream clients can’t actually find you.

You might be:

  • Guessing what to post or write next

  • Updating your website, but nothing’s changing

  • Wondering why the right people aren’t showing up

I’ve supported founders who’ve spent months creating content, refining their offers, and refreshing their websites – only to discover they weren’t showing up on Google, or even on the platforms their audience uses daily.

That’s exactly why this 6-Month SEO Foundations programme exists.

It’s your moment to pause, get clear on where you stand, and start building real visibility, one intentional step at a time.

You’re ready to lay solid SEO foundations, so you can grow your brand with clarity, reach the right people, and show up with confidence, on Google, on socials, and across the platforms your audience already uses.


It’s perfect if you want to:

  • You’ve just launched your business or new website and want to get it right from day one.

  • You know you need SEO but the jargon and tech talk has held you back.

  • You want your message to reach the right people, in the right way, across all platforms.

  • You’re building a brand, not just a business – and you want it to be visible, credible and aligned.

  • You’re ready to create consistent visibility through website, local SEO, and social media – without needing to show up 24/7.

Welcome to the 6-Month SEO Foundations programme, created for purpose-led founders who want a sustainable, search-everywhere approach to visibility.

What is included?

Month 1: Clarity & Strategy

  1. Deep Dive Session

  2. Discovery questionnaire and audit

  3. SEO goals aligned with your vision and voice

  4. Identifying what matters most for visibility right now

YOUR WAY TO START YOUR SEO JOURNEY

In today’s digital world, appearing on Google is essential when potential customers are looking for your services.

Even if you have no prior SEO knowledge, you can make a powerful first impression with a simple, friendly review. This check starter is designed to help you understand your website and social presence without the technical barriers.

This is the perfect first step before exploring our more advanced services SEO Foundations or SEO Enhancement.

Is this for you?

Yes if you:

  1. Are a coach, service provider, or founder

  2. New to SEO and want a simple way to start and to

  3. Not ready for a full strategy yet

  4. Curious if your current setup (website and socials) is helping or holding you back.

  5. Looking for clarity without overwhelm

Not right now if you:

  1. Don’t have a website or socials set up yet

  2. Are looking for instant results without putting in the work, visibility takes time, consistency, and care

  3. Just want a few quick fixes with no intention of improving your overall online presence

  4. Want a full strategy built and implemented for you (that’s what SEO Ehnhancement is for!)

HI, I AM SOFIA

After working with service-based founders across Europe and the UK, I noticed a pattern, brilliant, talented, purpose-driven women doing incredible work, yet struggling to be seen online.

Not because they weren’t trying, but because the idea of “SEO” felt overwhelming, confusing, or like something meant for someone else.

And here’s the truth: visibility today isn’t just about Google.

People are searching everywhere: on Instagram, LinkedIn, TikTok, Pinterest, and yes, still on Google too. They read blogs, check out websites, scan reviews, and follow you before they ever click “Book Now.”

That’s why this visibility check goes beyond your website, it gives you a clear snapshot of how your brand shows up across your entire online presence.

Because SEO in 2025 isn’t just Search Engine Optimisation. It’s Search Everywhere Optimisation.

And if we want to build brands that AI recommends, that search engines trust, and that real people connect with, we need to create content that’s clear, valuable, and designed to help.

That’s what this first step is about.
Clarity. Connection. Confidence.
So your people can find you — and choose you.

Ready to be found?

Let’s ensure your website and brand show up when it matters most.

Your future clients are Googling, let’s make sure you appear.

299€ - Delivered in 5 working days

Includes a 1-page personalised visibility report
Optional 15-min follow-up call

Month 2: Messaging That Connects

  1. Keyword research tailored to your audience

  2. Creating strong brand-aligned messaging

  3. Optimising homepage and key landing pages for search + story

Month 3: Website Visibility

  1. On-page SEO essentials: headings, metadata, image optimisation

  2. Site structure and user journey review

  3. SEO-friendly content strategy planning

Month 4: Local & Social SEO

  1. Google Business Profile setup or review

  2. Local SEO foundations: location tags, reviews and visibility

  3. Instagram & LinkedIn profile optimisation

  4. Social SEO strategy to connect it all together

Month 5: Authority & Trust Building

  1. Backlink basics: what they are and how to start building them

  2. Reputation and trust signals for your website

  3. Collaborations and mentions: how to pitch and grow visibility

Month 6: Omnichannel Strategy

  1. Connecting your visibility across platforms

  2. Editorial planning for blog + social

  3. Visibility systems to sustain your momentum

  4. Final review and personalised next-step SEO roadmap

What some of my beautiful customers are saying…

  • “Wow - what can I tell you about Sofia except that her enthusiasm and passon for SEO and analysising your SEO data is pretty infectious. Sofia helps with more than just website rankings - she's all about the top tips for how to make the most of your whole online presence. She even gave me an 'Idiots Guide' to setting up on Google Business - I know that might not seem much but for me even giving it a go was a big deal! I now own a Business Google profile which has led to me asking for testimonilas from my clients who were all very happy to share their thoughts, which was a verylovely thing for me to have too and put an added smile on my face. ”

    Simone Callaghan

  • “Sofia has been supporting me with my SEO and what an incredible experience it’s been. We’ve only been working together for a few weeks and already I have learned more about what SEO is, how it can help my business and most importantly start making small and easy changes to start seeing a difference. I’ve got clarity on my messaging and content focus which makes it easier to create content and I have seen an increase in engagement. Sofia is so supportive and explains things in a really clear and digestible way. She works with you to find what feels good and works for you and your business. I am so excited to keep working with you.”

    Danielle Thornton-Walker

  • "Sofia has been an integral member of the development team in Lucienne Coaching for the last 5 months. She has committed to our team meetings and has gone above and beyond in meeting with our marketing manager to ensure clarity and consistency across all marketing strands of the business with her expertise in SEO. She is so skilled in this area - one which completely baffles my brain. Thanks to her our website is far more discoverable and the mess that was our landing pages has been (nearly) sorted. You’re in very safe hands with Sofia. An excellent companion to our marketing growth journey!"

    Lucienne Shakir

  • "The words 'data' and 'analysis' used to fill me with dread. Sofia's passion and knowledge have completely changed how I see SEO and analytics. I now understand the importance of it and am capable of keeping my brand visible and my website updated with keywords. Defining my messaging has been another crucial part of working with her and I feel this has really been a turning point for my business. Thank you Sofia!"

    Lindsay Guest

Still not sure?

You don’t need to know SEO to start building visibility. You just need the right first step — and this is it.

I created this SEO visibility check for women like you: Brilliant at what you do, but unsure how to get found.

Let’s fix that, together.

299€ - Delivered in 5 working days

Includes a 1-page personalised visibility report
Optional 15-min follow-up call

Frequently

Asked Questions

  • You’ll receive an intake form where I ask for your website, social links, and any priorities you have. I’ll then review everything and send your 1-page summary within 5 working days.

  • Not at all. This is designed as a beginner SEO review, no jargon, no overwhelm.

  • Yes, it’s your first step. You’ll see what’s helping you be found and what’s blocking your visibility.

  • Yes! This isn’t just about your website. I’ll quickly assess your main social platforms (LinkedIn, Instagram, Facebook) to see if they’re active, clear, and connected to your brand, because people are searching everywhere, not just Google.

  • You can join me in Foundations if you want help, and if you would like the full implementations, you can book a call for SEO Enhancement. You’ll get those links in your summary too.

“You can’t just ‘SEO’ your website and be done.

It’s a forever moving goal post.”

–Stoney de Geyter